What “Disrupt” Really Means
This article was first published on 18 February 2013.
This article was sent to me be a good friend and excellent strategist Peter Young (click here to see Peter’s LinkedIn profile). Peter summed up the key issue very elegantly in his one line covering note accompanying the link to the article:
“… an interesting thought : it’s not about the product (technology), it’s about the business model!”
One can’t overstress the importance of understanding that technologies in and of themselves don’t cause disruption. Disruption doesn’t happen without both a technology that opens up new possibilities for configuring business models and value chains AND the creative application of that technology to capitalise on that possibility.