Reputation Metrics Startups Aim To Disrupt

This article was first published on 5 February 2013.

This article is actually about the scientific journal industry.  I think it’s interesting though because it gives some insight into the way entrepreneurs with a disruptive zeal think about the status quo, the opportunity for change and their role in making it happen.  If you’re an incumbent in an industry you should be increasingly nervous if a number of stories like this start emerging about activity on the fringes of your industry.  

The challenge for leaders of businesses in established industries is to get inside the heads of challengers and see the industry and the world the way the challengers see it.  Only then can you start to properly question your own assumptions, orthodoxies and mindsets in a way that enables you to form a well thought through plan for your own organisation’s future.