WWF report on large-scale innovation warns: ‘disrupt or be disrupted’
This article originally published on 13 December 2012.
In this article from The Guardian, it’s interesting to see the cry “disrupt or be disrupted” coming from an organisation focused on sustainable futures. It demonstrates that the motivation for many challengers to an established industry is the desire to disrupt business models that have scant regard for sustainability.
The WWF is assembling a long list of case studies of organisations (large and small) that are working to change the rules of the game in an industry. Details can be found at the attached link: