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Strategy and leadership for a disruptive world

Advances in technologies such as artificial intelligence, robotics, nanotechnology and biotechnology have the potential to disrupt the rules of the game for every industry.

Challengers with big dreams, new tools and a "can do" attitude are creating new sources of value, changing the face of competition and disrupting the foundations on which our industries and institutions are built.

To prepare your business for the changes ahead you need to adopt a fresh approach to strategy and leadership, and be ready to disrupt your business before someone else does it for you.

Let disrupt it help set you on the right track to the future.

Surviving Disruption

This article was first published on 7 December 2012.

This article from the Harvard Business Review provides an introduction to one of the most important ideas regarding "disruption" and one of the most common traps into which industry incumbents fall.  In essence it advocates the need to have a very clear understanding of the "work" that your product or service does for your customers.  Companies get blindsided when they confuse the "form" of their product or offering with its "function".  It's not enough to be able to draw the distinction conceptually.  You have to be able to translate it in a very practical way to your customers, your products and services and your industry if you want to begin to see where disruptions to your industry may come from and where you might go to combat them.

Tales from the disruptive fringe

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