Amazon Seeks to Disrupt Datacenter Economics
This article was first published on 3 December 2012.
This is worth reading because it illustrates the point that competitors can come from right out of left field (why would companies like IBM and Hewlett Packard ever have identified a bookseller called Amazon as a major disruptive threat in their industry?) and can deliberately attach the economics of your traditional business model in ways that can be catastrophic to your industry.